The National Palace Museum, in its effort to forge connections between the museum and local communities, international audiences, the public, industries, arts, and daily life, has collaborated with renowned century-old Taiwanese businesses: Wang Tea, Li Ting Xiang, and LSY(Lam SamYick), to co-create a brand that blends modernity with tradition, producing unique cultural and creative merchandise.
When friends from a thousand years ago gathered, they would set cups adrift on flowing water, sipping wine, enjoying the view, and practicing calligraphy. A fine tea from over eight hundred years ago was about delicately sipping the foam that floated atop the brew. A prized pastry from three hundred years ago was all about perfect pairings, the kind of royal delicacy that was neither excessive nor frivolous.
The theme "Long Long Time Space" embodies the emotions and passage of time, representing a space that captures the essence of "past, now, and future." In this unique time-space, moments and things that are romantically nuanced and worth savoring are distilled.
To encapsulate the romantic moments of tea-drinking, pastry-eating, and writing and to convey the intended product design's essence to consumers, we’ve adopted "Romantic & Timelessly Classic" as the main concept of this product development. "Romantic" refers to memories of youth, moments of passion, and instances of joy, while "Timelessly Classic" alludes to the combination of millennia-old artifacts from the National Palace Museum and the centennial legacy of Taiwanese businesses.
Mirroring the prestige of the National Palace Museum's famed "Dragon Hidden Scriptures," this tea set aligns with Wang Tea's unique tea-making method. Inspired by the revered pieces, Fan Kuan's "Travelers Among Mountains and Streams" and Ni Zan's "Rong Knee Studio," this set evokes a sensory resonance of oolong's aromatic allure. Wang Tea's "Chi Chong Oolong Tea Set" is a blend of a century-old tea-making tradition, showcasing the museum's rare treasures and offering a feast for both the palate and eyes.
The lively and playful ball flower pattern, popular during the reigns of Emperors Kangxi, Yongzheng, and Qianlong, became the trendy design for Qing Dynasty artifacts. Wang Tea's "Oolong Tea Bags with Floral Patterns bag" features this fashionable and vibrant pattern, using traditional hand-rolled tea balls, turning tea-drinking into a romantic surprise.
Featuring carefully selected Pouchong tea from Northern Taiwan, this tea offers a naturally fragrant aroma when brewed. The tea stalks add a unique depth of flavor to the brew. Wang Tea's "meme Wen Shan Pouchong Tea" presents a delightful collection of memes based on the National Palace Museum's painting "Spring Dawn in the Han Palace" transforming the painter into the "King of Memes." Each pack offers ten uniquely designed tea bags, allowing you to share a cup of tea with friends and create personalized memes.
The Taiwanese term for mango, "suāinn-á," became known even to Emperor Kangxi of the Qing Dynasty centuries ago. Li Ting Fragrant's "Taiwanese Mango Cake Gift Box" reinvokes the beauty of this fruit, using ripe Aiwen mangoes from Tainan, and traditional methods to make the cakes. The result is a sweet, tangy, and luscious delicacy reminiscent of what royalty might have savored.
National Palace Museum's"Set of carved openwork concentric ivory balls with cloud-and-dragon decoration" known for its layers that can rotate independently, Li Ting Xiang's "Concentric Hearts Cake" embodies the essence of their signature 27-layer "Pingxi Cake." This traditional method, passed down through generations, mirrors the artistry of the museum's artifact, symbolizing a century of unified craftsmanship.
Emperors Kangxi, Yongzheng, and Qianlong were known for their bold and innovative designs, especially the "Tuanhua" (group flower) pattern which is believed to have been influenced by Japanese art. By the Qianlong era, the design became even more vibrant and trendy. Li Ting Xiang's "Floral Mung Bean Cake" is a playful twist on a century-old flavor, with six different patterns from the museum's collection, making your tea time an extraordinary experience.
Featuring distinct masterpieces from the National Palace Museum( Poem of Fragrance by Huizong, Autobiography by Huaisu, Hall of Pines and Wind by Huang Tingjian, Cold Food Observance by Su Shih ), LSY, with a century-old brush-making technique, creates brushes that best represent the calligraphy styles. The outer box is named after selected characters from the masterpieces and designed according to the calligraphy style, enhancing the prestige of the brush set. LSY's brushes are handcrafted by skilled masters using the most suitable hair materials, aiming to set the standard for timeless calligraphy.
Romantic Calligraphy - Multi-purpose Calligraphy Set :
Based on the flower patterns from the cloisonné pot with a spherical body and handle from the National Palace Museum and the writings of Wang Xizhi, LSY's "Romantic Calligraphy Multi-purpose Calligraphy Set" showcases the beauty of ink and brush. It allows enthusiasts to effortlessly imitate classics, making learning calligraphy fun. The hand-written cards can be mailed to share the warmth of handwritten notes and the romance of classics with loved ones.
It is said that the number 4 represents the Scholar Star. Placing 4 brushes on the desk can enhance one's luck in examinations. LSY's "Supreme Scholar Brush Set" is elegantly designed based on the "First Rank Scholar's Examination Papers" from the National Palace Museum. The box, measuring 24 cm - signifying success in exams, holds four brushes symbolizing wisdom. The set represents academic success, with space in the box for student ID or exam entry tickets, wishing students academic excellence.
Community IP Creation/Management（Model sheet by uj Hsu）
This project, primarily documentary in nature, involved long hours of filming. With diverse content and varied opinions, a chronological edit might seem formulaic. To maintain focus and authenticity, in true documentary spirit, a mix of scenes was used to convey a sense of time. Starting with the old store itself, interviews with representatives conveyed their experiences and development sentiments. The material was skillfully woven between interviews, emphasizing authenticity and collaboration.