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2026 台北杜鵑花季
- 5天前
- 讀畢需時 4 分鐘
｜2026 台北杜鵑花季 主視覺｜
✹ 主視覺 | Key Visual
整體以「拾花號 A’rk」所承載的多元生態意象為核心，象徵將花季十年的美好記憶一一拾起，珍藏於方舟之中，並持續駛向未來的旅程。色彩運用「海洋藍 × 杜鵑粉 × 生態綠」，交織出春日花季的清新氛圍與永續生機。
The central theme revolves around the "Azalea’RK", a vessel carrying a rich ecological vision. It symbolizes the act of gathering the beautiful memories of the flower festival’s past decade, enshrining them within an ark to carry forward on a journey toward the future.
The color palette utilizes "Ocean Blue × Azalea Pink × Eco Green," weaving together the fresh atmosphere of the spring blossom season with the vibrant energy of sustainable life.
✹ 專案定位 | Project Positioning
延續2025年「心花開，森不息」的永續 × 藝術春日慶典，2026年台北杜鵑花季以「拾花號 A’rk」為主題，將大安森林公園喻為一座守護整個台北市生態的「城市方舟」，擴大結合藝術創作、音樂展演、主題市集，慶祝 台北杜鵑花季十周年。
2026 Taipei Azalea Festival continues the 2025 spring celebration theme of sustainability × art, “Hearts in Bloom, Forests Everlasting.” With this year’s concept, “Azalea’RK”, Daan Forest Park is envisioned as a “city ark” that safeguards the ecological vitality of Taipei city of Taipei. Expanding upon this vision, the festival integrates art installations, live music performances, and themed markets to celebrate the 10th anniversary of the Taipei Azalea Festival.
｜拾花號 A’rk - 日間版｜
✹ 四大策展策略｜Four Creative Pillars
① 主題設定
Theme Development
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『 拾起十年春光 • 綻放台北之花 』
「拾花」象徵將春天的美好一一拾起、珍藏於方舟之中，同時與「市花」、「十」諧音。
「A’rk」結合 Azalea（杜鵑）與 Ark（方舟）。
大安森林公園如同停泊於城市心臟的一艘「生態方舟」，十年來庇護著城市，見證台北春天的每一次綻放，並承載著十年的祝福，持續航向未來的旅程。
"A’rk" A creative fusion of “Azalea” and "Ark”.Daan Forest Park serves as an "Ecological Ark" docked in the very heart of the city. For ten years, it has acted as a sanctuary, witnessing every spring bloom in Taipei. Carrying a decade’s worth of blessings, the Ark continues its voyage, sailing toward the future.
｜拾花號 A’rk - 夜間版｜
② 藝術共創｜五感沉浸的生態方舟
Art Co-creation
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以永續、共生為核心追求，我們與藝術家攜手打造「拾花號 A’rk：杜鵑花屋」，將珍稀花卉轉化為空間藝術。結合音樂表演與手作工作坊，構築全方位的沉浸式花展。
With sustainability and symbiosis as our core pursuits, we have collaborated with artists to co-create “Azalea'RK pavilion is created as an immersive floral space where visitors can admire rare azalea varieties while enjoying live music performances and hands-on workshops, creating a multi-sensory immersive experience.
｜「拾花號 A’rk：杜鵑花屋」活動紀錄｜
③ 城市共榮｜跨界鏈結的春日慶典
City Prosperity
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我們規劃融合餐車、美感互動與植物知識體驗的主題市集，以寓教於樂的方式串聯台北市「產官學」合作資源，並透過景點集章、國際化音樂派對，延伸花季參與場域與族群，提升城市互動與民眾參與感。
We organizied a themed market that integrates food trucks, educational games, and plant doctors to blend education with entertainment and facilitate collaboration across various sectors.
By hosting stamp rallies at local attractions and giving away azalea seedlings, we are expanding the festival's reach and driving city-wide participation.
｜拾花PLAZA主題市集 活動紀錄｜
藉由花季開幕儀式、十周年形象影片，以及商圈、學校與市政單位共同參與，將花季定調為「全城參與的品牌節慶」。
Furthermore, by inviting local stakeholders, educational institutions, and the Mayor to join our opening ceremony and anniversary campaign, we ensure the festival resonates as a collective 'Spring Urban Celebration,' fostering a deep sense of belonging and connection across the entire city.
｜開幕式、形象影片 活動紀錄｜
④ 社群傳播｜虛實整合的聲量擴散
Social Media Engagement
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我們開發兼具設計感與收藏價值的文宣品，誘發自主打卡分享。
We create stylish, highly collectible promotional materials that naturally inspire organic social media sharing.
｜活動文宣品｜
｜「全台募集：花航地圖」線上抽獎活動｜
