.png){kind=small}
.png){kind=small}
2026 台北三層崎花海
- 6天前
- 讀畢需時 4 分鐘
已更新：6天前
｜2026 三層崎花海 主視覺｜
✹ 主視覺 | Key Visual
『 隨大冠鷲啟程，踏上祈願花路 』
大冠鷲作為守護與引路的象徵，以類S形花路串聯兩座公園，帶領人們走上祈願與喜氣的春日步道。
The Crested Serpent Eagle serves as a symbol of guardianship and guidance, weaving the two parks together with an S-curve floral path. It leads visitors along a spring trail filled with blessings and auspicious energy.
✹ 專案定位 | Project Positioning
本專案代表北投兩大自然場域——「北投社三層崎公園」與「嗄嘮別公園」，以「 全民共創 × 在地推廣 」為核心策略 。延續 2025 年「彩色三層崎」的觀光基石，2026 年以「花願同行」為主題，透過地景藝術整合與跨區動線推廣，將北投打造為具備國際吸引力的「春季賞花聖地」，讓旅客在走花路的過程中，重新感受人與土地的深度連結 。
This project represents the synergy between two major natural landmarks in Beitou—”Shan-Tseng-Chi Park” and “Salaobie Park”—driven by a core strategy of “Dual-Park Connectivity × Local Promotion.” Building upon the tourism foundation of 2025’s “Vibrant waves of Blooms” the 2026 theme, “Blossom Together,” focuses on integrating landscape art with cross-district route promotion.
The goal is to transform Beitou into an international “Spring Floral Sanctuary,” allowing travelers to rediscover a profound connection between humanity and the land as they wander through these blooming paths.
｜三層崎花海｜
✹ 五大策展策略｜Five Creative Pillars
① 主題設定
Theme Development
→
「花願同行」結合春節新年新希望的『祈願』，邀請民眾從三層崎一路『同行』至嗄嘮別。
By aligning the theme "Blossom Together" with the spirit of New Year aspirations, we invite the public to embark on a journey from Shan-Tseng-Chi all the way to Salaobie.
｜三層崎花海 - 視覺風格｜
② 策展設計
Curatorial Design
→
配合「花願同行」主題，我們創作了花海專屬藝術裝置『花の階』，延伸花海起伏如浪的視覺動感，讓民眾「走進花海、走上花路」，營造沉浸式的觀花體驗 。
By designing the exclusive art installation "Flowering Stairs", we have extended the undulating visual rhythm of the flower fields, inviting the public to literally "walk into the blooms and onto the floral path" for a truly immersive viewing experience.
｜花の階 藝術裝置｜
③ 品牌共好
Brand Partnership
→
今年除了維繫原有的合作店家，也進一步擴大規模，創造更多與地方的合作機會，並邀請周邊學校、里民參與花季活動，深化當地居民對品牌的認同感。
By expanding the scale of collaboration beyond our existing partner stores, we have created more opportunities for local engagement, inviting neighboring schools and residents to participate in the flower festival and deepening the local community’s sense of brand.
｜當地學校、花海特約店家合作｜
④ 全民共創
Collective Creation
→
為了吸引更多人走進花海，我們打破傳統的開幕典禮形式，首創「開幕園遊日」概念，以整日活動取代短時段典禮，引導民眾在花海中自由穿梭、互動，延長民眾停留時間的同時，也放大社群擴散效益。
By replacing the traditional opening ceremony with a pioneering "Opening Garden Fair" concept, we have shifted the focus toward a full-day event that encourages visitors to wander and interact freely within the flower fields. This approach not only extends the duration of visitor stays but also significantly amplifies social media exposure and engagement.
｜開幕園遊日 活動紀錄｜
同時，我們也擴大花海寫生比賽的門檻，並首創「電繪寫生」組別，讓所有人都可以進入花海，親身體驗在自然中投身藝術的暢快，讓花海成為海納所有藝術形式的複合型場域。
By lowering the barriers for the field sketching competition and pioneering a "Digital Illustration" category, we have invited everyone to enter the fields and personally experience the exhilaration of immersing oneself in art amidst nature, transforming the area into a multi-dimensional space that embraces all forms of artistic expression.
｜「花彩調色盤：寫生比賽」活動紀錄｜
⑤ 社群互動
Social Media Engagement
→
為提升社群傳播效力、增加曝光度，我們考量了花海地點（地勢高、多風）及時間（農曆春節），並製作相應的高互動性文宣品，吸引民眾於現場合影／於花海期間運用。
By tailoring high-interaction promotional materials to the specific geographic conditions (high altitude and windy) and the timing of the Lunar New Year, we have successfully incentivized visitors to take photos on-site and engage with the event, thereby maximizing social media reach and visibility.
｜「花彩調色盤：寫生比賽」活動紀錄｜
｜「用AI生成你的花願同行」線上抽獎活動｜
