2024–25 台北杜鵑花季

城市美學 × 公園策展 × 生態永續

#城市花季策展 #永續舞台設計 #主題裝置 #地景藝術整合 #夜賞花燈策劃 #花區整合 #主幹道動線優化 #導覽地圖設計 #公共空間活化 #異業聯名操作 #市民共創參與 #社群擴散議題 #品牌行銷整合 #形象影片製作 #地方品牌串連 #公民藝術參與

 2024 台北杜鵑花季-主視覺

✹ 專案定位 | Project Positioning

2024–2025年台北杜鵑花季以「心花開・森不息」為主軸，從城市公園、藝術裝置、永續美學出發，重新定義春天的城市公園花季。我們以四大策展主軸，打造民眾參與感與藝術體驗兼具花季場景，讓杜鵑花不只是風景，更是一場大家共同參與的春日節慶。

The 2024–2025 Taipei Azalea Festival, themed “Hearts in Bloom, Forests Everlasting,” redefines the concept of spring flower festivals in urban parks through the lenses of city greenery, art installations, and sustainable aesthetics. Centered around four main curatorial themes, the festival creates immersive scenes that blend public participation with artistic experiences. Azaleas become more than just a scenic backdrop—they transform into a vibrant spring celebration shared by all.

✹ 解方策略｜Our Solution

{ 四大策展策略｜Four Creative Pillars }

➊ 藝術裝置

Installation art

→

• 2025「安森之冠」永續舞台 × 七大環境友善的互動裝置

• 2025「迎曦花丘」營造白天與夜晚皆宜的迎賓氛圍

• 2024「真束洋小屋」木屋造景展示杜鵑花

We created signature installations including the 2025 “Crown of Anson” stage with seven interactive sound art points, the dual-time welcome landmark “Sunrise Mound,” and the 2024 wooden house installation “True Bundle Cottage” paired with an azalea showcase.

➋ 動線與視覺整合

Spatial flow and visual coherence

→

• 設計迎賓花丘、音樂步道、動線視覺標示、散步地圖路線，提升參與體驗

• 串聯捷運四大出入口 × 安森主要步道 × 杜鵑花心心

We connected four major MRT exits with Anson Park’s main pathways and azalea zones, using welcoming floral mounds, visual signage, and illustrated walking maps to enhance visitor experience and navigation.

❸ 行銷與互動設計

      Marketing and interaction design

→

製作活動影片與社群主題內容推出互動文創品：花影隨行繩、手作小圓扇、森呼吸貼片、聞青香包等設計「杜鵑敲敲畫」吸引親子與平日遊客參與

We produced promotional videos and social media campaigns, designed hands-on cultural goods such as flower-shadow lanyards, handmade fans, aroma patches, and scent sachets, and launched interactive art boards to engage families and weekday visitors alike.

2025 台北杜鵑花季-文宣品

2024 台北杜鵑花季-文宣品

❹ 活動與社群共創

Events and community co-creationnses

→

• 規劃安森音樂派對，邀請多組當紅藝人團體共演

• 舉辦「杜鵑花開了音樂會」、城南文化導覽、親子共學體驗

• 結合市長參與開幕式，打造市民共感的公共活動場域

We organized the Anson Music Party featuring trending artists, held the “Azaleas in Bloom” vocal concert, curated cultural tours and family learning events, and invited the Mayor to join the public opening—shaping an inclusive civic gathering space.

✹ 設計語彙 ｜ Design Features

從空間設計到視覺裝置，我們強調低碳永續與自然共生，讓花季場域成為兼具美感與理念的共感空間。

From spatial layout to visual displays, the project emphasizes low-carbon sustainability and harmony with nature—creating a flower festival that balances aesthetics with values.

⟡ 色彩選用：嫩綠 × 粉白 × 木質

⟡ 材質使用：回收風倒木、海廢浮球、帆布輸出物

⟡ 圖像風格：大安森林公園特有種角色IP

Color palette: tea green, soft pink, natural wood

Materials: salvaged wind-fallen timber, marine debris buoys, eco canvas

Visual elements: original illustrated characters inspired by Daan Forest Park’s endemic species

✹ 專案成果 ｜ Outcomes

⟡ 完成2座大型藝術裝置與視覺動線統整

⟡ 整合市府跨局處、國際藝術家、表演團體與地方品牌

⟡ 觸及數萬民眾，社群傳播廣泛，擴大品牌行銷聲量

⟡ 發展永續、公民參與與節慶導向的策展模式，樹立城市花季典範

We completed two major installations and a comprehensive visual route system, integrating efforts across city departments, global artists, youth communities, and local brands.

The festival reached tens of thousands, amplified brand presence via social media, and pioneered a sustainable, citizen-driven curatorial model—setting a new benchmark for urban floral festivals.

✹ CONTACT

→ 24 Creative | 貳肆策劃有限公司

→ TEL | 02-2793-4532