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2023 移動 · 花聚落


2022 Wanjin Azalea: Flower Cluster | New Taipei City Government, Agriculture Bureau


背景 Background 全台景觀杜鵑苗木搖籃地品牌創生

新北市萬里、金山是杜鵑苗主要產區,佔全台8成,培育品系高達300多種,全台之冠。新北市農業局於2021年起推動「萬金杜鵑」品牌計畫,讓杜鵑成為萬金地區亮點產業。
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Background
The Birth of a Brand for the Primary Source of Taiwan's Landscape Azalea Seedlings.
Wanli and Jinshan districts in New Taipei City are Taiwan's azalea seedling hubs, supplying 80% of the country’s stock with a leading 300+ varieties. Since 2021, the city’s Agriculture Department has been promoting the "Wanjin Azalea" brand, aiming to make it a flagship industry for the region.



2023移動花聚落
如嘉年華般的賞花盛事

萬金杜鵑「移動花聚落」特展延續2022絕佳口碑的「花聚落」展,2023萬金杜鵑花展以「移動花聚落」為主題,加入象徵在地人耕耘一甲子的農用車、漁用船,打造別具特色的移動杜鵑花車、花船,讓民眾回憶中美好的花聚落「動起來」,並廣邀各領域藝術家與在地花農共同創作,創造一台台多元、融合性高、具創意的杜鵑作品,共創年度嘉年華。
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2023 Movable Flower Settlement
A carnival-like flower viewing extravaganza
The "Mobile Flower Cluster" special exhibition at the Wanjin Azalea Flower Show continues the excellent reputation of the 2022 "Flower Cluster" exhibition. The theme for the 2023 Wanjin Azalea Flower Show is "Mobile Flower Cluster," which incorporates symbols of the local community's six decades of toil such as agricultural vehicles and fishing boats. Unique mobile azalea flower carts and boats are created to bring the beautiful memories of flower gatherings 'to life.' The exhibition also broadly invites artists from various fields and local flower farmers to collaborate and create diverse, integrated, and creative azalea artworks, together building an annual carnival.


活動亮點01
強強聯手|集結國際級藝術家

以「移動花聚落」為主題,讓花農與藝術家跨界合作,CNFlower西恩創辦人凌宗湧、 GIOIA PAN品牌主理人潘怡良設計師、裸岩空間設計主持人李約德、食養山房創辦人林炳輝、莊記茶業莊鎔璞、裏山主理人沈映仁、裏山花藝師江謝保、cizoo囍樹設計師嘉孝、王芝齡、小亨利木工王宏亨、柏成設計邱柏文、王菱檥、明室意念陳敏佳攝影師、薰衣草森林董事長王村煌、和信景觀創辦人何世棟、資深媒體人陳文茜、B-STUDIO陳秉信建築師、虹鋼鍛藝設計周視民、WAYPOINT創辦人羅威士、萬里高家繡球花田農主高逢謙、滿園苑景觀柯紜涵、景觀設計師潘一如、花藝師蔡斯丞及郭雅欣等國內各界知名藝術家們一同共襄盛舉,創意花火、精彩絕倫!
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Event Highlight 01
The Strong Ones Unite | Gathering of International Artists
The theme of "Mobile Flower Cluster" promotes cross-disciplinary collaboration between flower farmers and artists. The founder of CNFlower, Alfie Lin; designer of GIOIA PAN; head of zero stone design room taipei, Li Yue De; founder of
Shi-Yang Culture Restaurant , Lin Binghui; Zhuangs' tea enterprise company, Zhuang Rongpu ; principal of Satoyama, Shen Yingren; floral artist Jiang Xiebao of Satoyama ; designer Jiaxiao from cizoo; Wang Zhiling; Wang Hongheng from Henrywoodcraft; Johnny Chiu, fromPresent JC. Architecture & Design; Wang Lingyi; photographer Chen Minjia from Ming's Room Ideas; Wang Cunhuang, chairman of Lavender Cottage; founder of LOTUS LANDSCAP, He Shidong; senior media personality Chen Wenqian; architect Chen Bingxin from B-STUDIO; Zhou Shimin from Hong Steel Art Design; founder of WAYPOINT, Luo Weishi; the floriculturist Gao Fengqian of Wanli Gao Family Hydrangea Farm; landscape designer Ke Yunhan from Man Yuan Garden; landscape designer Pan Yiru; and floral artists Cai Sicheng and Guo Yaxin, among other renowned artists from various fields in the country, all join together for this grand event, stimulating exceptionally brilliant creativity.



活動亮點02
「湧萬金」 聖泉打造 最美賞杜鵑秘境

萬金杜鵑與 CNFlower創辦人凌宗湧合作,以藝術結合在地各式杜鵑、生態植物、景石與源源不絕的山泉流水,打造流瀑及「湧萬金」噴泉,為全台最美杜鵑秘境,希望大家來到萬金賞杜鵑同時,還能到此許下願望,一起湧(擁)萬金!
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Event Highlight 02
"Surge Wanjin " - A Sacred Fountain Crafting the Most Beautiful Azalea Viewing Spot
In collaboration with CNFlower's founder Ling Zongyong, the Wanjin Azalea event integrates art with local varieties of azaleas, ecological plants, landscape rocks, and the perpetual flow of mountain springs. The creation of cascading waterfalls and the "Surge Wanjin " fountain has made it the most beautiful secret azalea spot in Taiwan. Visitors to Wanjin are invited not only to admire the azaleas but also to make a wish , joining in the prosperity of Wanjin!!



活動亮點03
國際塗鴉藝術家 荷蘭X西班牙FLEKS&ORBITA
國際塗鴉藝術家FLEKS和ORBITA萬金杜鵑塗鴉作品遍佈萬金各角落;2023再次與兩位藝術家合作,於展區杜鵑花見小路上發揮創意,將杜鵑花瓣化作朵朵指引,串連瑪鋉溪畔萬紫千紅杜鵑美景,讓萬金杜鵑越在地也越國際。
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Event Highlight 03
International Graffiti Artists from the Netherlands and Spain: FLEKS & ORBITA
International graffiti artists FLEKS and ORBITA have adorned Wanjin with their azalea graffiti, with works scattered throughout the area. In 2023, we are collaborating with these artists once again to unleash their creativity along the Azalea Viewing Path in the exhibition area. They will transform azalea petals into guiding blossoms, connecting the vibrant azalea scenery along the banks of the Maruo Creek. This collaboration aims to make the Wanjin Azaleas feel both more local and more international.



活動亮點04
2023移動花聚落|系列影片
Event Highlight 04
2023 Mobile Flower Cluster| Series of Videos

萬金杜鵑 - 2023「移動花聚落」前導影片
Wanjin Azalea - 2023 "Mobile Flower Cluster" Teaser Video


萬金杜鵑 - 2023「移動花聚落」實況紀實
Wanjin Azalea - 2023 "Mobile Flower Cluster" Live Documentary


萬金杜鵑 - 2023「移動花聚落」設計理念 feat. CNFlower 凌宗勇 老師
Wanjin Azalea - 2023 "Mobile Flower Cluster" Design Concept feat. Teacher Ling Zongyong of CNFlower


活動亮點05
雙城合作|前進台北杜鵑花季

透過機動性高、可移動的花車(Flowers Car)概念,將2022留在民眾回憶中美好的花聚落「動起來」,讓花展區域,隨著萬里母親之河瑪鋉溪,伴著萬金杜鵑花的春色、綿延溪畔。
萬金杜鵑展覽期間超過十萬人次造訪萬里展區,好評不斷,也因此受邀至大安森林公園參與台北杜鵑花季,成為真正的「移動花聚落」。

為將展區移至大安,藝術家們也因地制宜、調整作品,呈現不同風貌;在杜鵑花品種選擇上,大安森林公園主要展出花種也以「皋月杜鵑」為主,有別於萬里展區的「平戶杜鵑」。
為了讓民眾欣賞到風格、品種不同的花展,萬金杜鵑前進大安,誠意滿滿!

設計師與花農共同實現「移動.花聚落」,將展品前進大安 。
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Event Highlight 05
Bilateral Collaboration | Advancing to Taipei Azalea Season
With the highly mobile ( Flower car ) concept, the cherished Flower Cluster from 2022 is set in motion, bringing the flower exhibition area to life along the Maruo Creek, the source river in Wanli, with Wanjin Azaleas' spring colors enhancing the creekside.
With over 100,000 visitors and great reviews, the exhibit was invited to Daan Forest Park for the Taipei Azalea Festival, embodying a "Mobile Flower Cluster."
To relocate the exhibition area to Daan, artists also adapted their works to the environment, presenting a different look. In terms of azalea species selection, Daan
Forest Park mainly showcased the "Rhododendron indicum," differing from the "Rhododendron pulchrum" at the Wanli exhibition area.

To allow the public to enjoy flower exhibitions of different styles and varieties, Wanjin Azaleas advanced to Daan with full sincerity!
Designers and flower farmers together realize "Mobile Flower Cluster," moving the exhibits forward to Daan.



「大安森林公園x萬金杜鵑」夜賞不停歇
"Daan Forest Park x Wanjin Azalea" non-stop night viewing


活動亮點06
專屬活動網頁|萬金杜鵑官方網站 Offcial Website
Event Highlight 06 | Wanjin Azalea Official Website



活動亮點07
萬金杜鵑獨家設計文宣品

【許願花幣】
到萬里賞花時,還能用花幣在「湧萬金」許下願望,一起「湧(擁)萬金」!
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Event Highlight 07
Exclusive Wanjin Azalea Promotional Materials
​​【Floral-Patterned Wishing Coin】
When visiting Wanli for the flower viewing, you can also use wishing coins at "Surge Wanjin" to make a wish, joining in the prosperity of Wanjin!



【農事小包】
萬金杜鵑「只屬於你」的農事行走小包,讓你在空閒時刻,能按圖索驥、按部就班,細細品味建造生命的興奮奧秘。
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【Farming Pouch】
The Wanjin Azalea 'Exclusively Yours' farming pouch lets you, in your leisure, meticulously follow the guidelines and procedures to delight in the thrilling mysteries of cultivating life.



秋.Chill到農家杜一日
杜鵑花秋季濾鏡x杜鵑職人生活體驗

玩濾鏡、傳社群,就有機會免費參加杜鵑農事體驗,並獲得農事小包DIY組!
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Chill at the Azalea Farm for a Day in Autumn
Azalea Autumn Filter x Azalea Artisan Life Experience
Use filters, share on social networks, and get a chance to join the azalea farming experience for free, plus receive a DIY Farming Pouch set!




杜鵑職人親自引領你進入苗圃,體驗農事樂趣
由返鄉青農二代 蔡承翰、蔡岱凌主領導覽,其父親為金山在地花農 蔡文生
青農介紹杜鵑花知識,專業仔細、台風穩健,大小朋友都玩得相當盡興
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Azalea artisans guide you into the nursery for a fun farming experience.
The tour is led by second-generation young farmers Tsai Cheng-Han and Tsai Dai-Ling, sons of Jinshan's local flower farmer Tsai Wen-Sheng.
They share azalea knowledge with expertise and composure, making it an enjoyable experience for everyone.


(to be continue...)


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