2022 Wanjin Azalea: Flower Cluster | New Taipei City Government, Agriculture Bureau
#GovernmentTender #PromotionalVideo #ExhibitionPlanning #CrossIndustryCollaboration #VisualDesign #PromotionalProductDesign #SocialMediaManagement #OffcialWebsite
貳肆策劃於2022年初，延續了萬金杜鵑品牌推廣的顧問角色，規劃出全台第一次以聚落為概念的杜鵑花展：萬金杜鵑「花聚落」展。我們打算讓萬里金山區花農的精湛栽種技術，藉著主題式花展，完美呈現大眾眼前。
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In early 2022, 24Scheme Planning continued its role as the brand promotion consultant for Wanjin Azalea, organizing Taiwan's first azalea exhibition with a community theme: Wanjin Azalea "Flower Cluster" Exhibit. We aimed to showcase the exquisite planting techniques of the flower farmers in the Wanli Jingshan area, perfectly presenting it to the public through a thematic flower show.
萬里區40天連續大雨，於是讓花聚落篇形象影片，設定回到室內棚拍，讓兩位與花藝有關的代表人物，為花展拉開序幕：
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Due to 40 days of continuous heavy rain in Wanli district, the promotional video for the "Flower Cluster" was filmed indoors. The video featured two representatives associated with floral art, setting the stage for the exhibition:
2022萬金杜鵑形象影片 花聚落篇
再次力邀插畫師 weihsuantsao，以「花聚落」為題作畫。
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Once again, we invited illustrator Weihsuantsao to create artwork based on the "Flower Cluster" theme.
搭配萬金杜鵑官方網站更新上線，同步宣傳「花聚落」展：
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In tandem with the release of the updated official Wanjin Azalea website, the "Flower Cluster" exhibition was promoted.
客製化文宣品「萬金杜鵑束口袋」誕生＆在地商家聯名商品（福德生活、室玉甜品、芋圓王、小瑪克手工pizza、金泰豐人文館）：
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Custom promotional items "Wanjin Azalea Drawstring Bags", were launched along with co-branded products from local businesses (Fooder Life, Sweet Sweet Desserts, Taro Ball King, Le Petit Mark Handmade Pizza, Jin Tai Feng Coffee) :
2月萬金杜鵑「花聚落展」，盛大開展：
KOL 共襄盛舉 （Sara、Cindy如如、貓狗a奴才、Vivian米米恩……）：
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KOLs joined the celebration (Sara, Cindy RuRu, Cat & Dog's Servant, Vivian…...) .
夜賞「花聚落」展
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Night viewing of the "Flower Cluster"
萬金杜鵑｜巧拼之旅 Wanjin Azalea | Puzzle Journey
自夏季推廣自助行開始，陸續多團前往萬金旅遊：拍照、吃甜點、啖蟹宴，民眾藉此更認識萬金杜鵑與各式在地風情。
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Since the summer self-guided travel promotion began, numerous groups visited WanJin for photography, dessert tasting, and crab feasts, allowing the public to further acquaint themselves with Wanjin Azalea and the local culture.
2022萬金杜鵑網路活動
網路人氣爆棚的人格測驗「杜鵑花版」，分享只屬於你的杜鵑花人格測驗結果，就可以抽萬金杜鵑巧拼之旅．聯名店家商品兌換券！邀請旅人用雙腳探索只屬於他的詩和遠方。
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2022 Wanjin Azalea Online Event :
Experience the immensely popular online personality test - "Azalea Version". Share your unique Azalea personality test result and stand a chance to win a Wanjin Azalea Puzzle Journey voucher, redeemable at our partnered stores! Invite travelers to explore the poetry and distant lands that belong uniquely to them with their own two feet.
杜鵑餐桌｜看海．賞花．秋遊新北
與在地知名咖啡廳進行合作，於開放空間「展示」與「布置」於秋季開花之「萬金杜鵑」！
並運用春季特展「花聚落」中人氣最高之「杜鵑餐桌」概念，邀請民眾於秋高氣爽的日子，一同到萬金看海、賞花、秋遊新北！
並由花藝名家－吳尚洋、青農女力新秀－吳姝嫻，擔任微型花展美化與布置顧問，讓杜鵑花搭配其他當季花材，在秋季持續盛開於大眾的視野。
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Azalea Dining Table | Ocean Views, Flower Appreciation, Autumn Outings in New Taipei
In collaboration with a well-known local coffee shop, we are showcasing and decorating the 'Wangjin Azaleas', which bloom in autumn, in an open space.
Utilizing the popular 'Azalea Dining Table' concept from the spring special exhibition 'Flower Cluster', we invite the public to enjoy the pleasant autumn days, watching the sea, appreciating flowers, and experiencing autumn in New Taipei!
The event features flower art master Wu ShangYang and emerging young agricultural talent Wu ShuXian as consultants for the mini flower exhibition's beautification and arrangement, ensuring that the azaleas, along with other seasonal flowers, continue to bloom splendidly for all to see during autumn.
花藝x咖啡廳的夢幻連動－貪心咖啡館
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Flower Art and Cafés - Desire Café
花藝x咖啡廳的夢幻連動－海上日出海洋咖啡
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Flower Art and Cafés - Sunrise Ocean Café
冬季系列文宣品設計｜「萬金杜鵑」2023手帳本
Autumn promotional product design｜"Wanjin Azalea" 2023 Planner
來年的美好，幫您備妥了！
萬金杜鵑官方網站自2021年1月以來蒐集了一整年的杜鵑花資料，集結萬金地區技藝卓越的花農作品，獲得許多珍貴的知識，「杜鵑之美」如何在生活中體現？「萬金杜鵑手帳本」即是一項能夠貼近生活並且每日翻閱的日常用品！藉由每個月的主題杜鵑作為主題花卉的巧思設計，用一整年來訴說杜鵑的美以及萬金的故事，以此貼近民眾生活的「新美學」形式，傳達萬金杜鵑的美好。
本文宣品於2022冬季舉辦「只屬於你」手帳本抽獎活動，民眾留言互動超過300則。
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Prepare for the beauty of the coming year! Since January 2021, the official Wanjin Azalea website has been gathering a year's worth of azalea data, showcasing the remarkable works of the skilled flower farmers in the Wanjin area. Acquiring this valuable knowledge, how can the "Beauty of Azaleas" be embodied in daily life? The "Wanjin Azalea Planner" serves as an everyday item that people can refer to daily! With each month featuring a thematic azalea, the planner narrates the beauty of azaleas and the stories of Wanjin throughout the year, thus integrating this "new aesthetic" into daily life and conveying the beauty of Wanjin Azalea.
This Planner "Just For You" planner giveaway in the winter of 2022, receiving over 300 comments and interactions from the public.
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